Sustainability
Sustainable tourism protects the environment and natural resources, is fair to all involved, includes guests with disabilities, opens up opportunities for the regional economy and takes cultural identities into account. It creates added value for everyone.
Vision
kinderregion.ch is one of the most sustainable platforms for family experiences in the tourism and living area of Zurich in 2030.
Mission
Together with its supporting organizations and service providers, the Children’s Region is committed to the development of sustainable family tourism in the tourism and living area of Zurich.
Innotour Project
The mission of the Innotour project 2023-2025 is to create added value and new perspectives for sustainable family tourism via the three sub-projects sustainability, cooperation and new guest segments.
Commitment and Themes
Society
- We promote inclusive offerings and provide unforgettable experiences for people with disabilities.
- We make exciting excursions possible for families on a tight budget.
- We support offers that make regional culture accessible and foster contact between guests and locals.
- We are committed to networking and connecting our guests with service providers and supporting organizations.
Environment
- Our offers are located in the region. No long journeys are required.
- We promote environmentally-friendly mobility on arrival and departure and during the stay.
- Transregional public transport offers, such as the family pass of the Schweizerischen Südostbahn, allow for inexpensive and environmentally-friendly excursions with children.
- We are committed to a more conscious use of energy and the protection of the environment and support the CO2 compensation project of OAK Schwyz.
Economy
- We are committed to high quality and offer unique and innovative services that maintain and promote competitiveness.
- We encourage guests to extend the lengths of their stays in the region and place a special focus on family-friendly overnight accommodation.
- We promote year-round and even utilization of our excursion destinations.
- We support the use of regional products in our offers and events.
Labels and Cooperations
Sustainable experience
We follow the Swisstainable program of the Swiss Tourism Federation. Any offer awarded with the Swisstainable Level 2 or 3, is highlighted as a sustainable experience.
OK:GO
The OK:GO initiative supports tourism providers to collect and publish information on the accessibility of their offers and services. This makes travel planning easier for people with disabilities, senior citizens and families with small children.
Culture Inclusive
We support the label “Culture Inclusive”, which promotes the participation of people with disabilities in cultural life. We give special recognition to these offers.
OAK Schwyz
We offset the emissions caused by our printed materials by supporting the Oberallmig climate protection project in the forests of the Oberallmeindkorporation Schwyz. Together, we are also developing other projects.
G.L.Ü.C.K. formula
We share the “G.L.Ü.C.K. formula” of “fairunterwegs”. This means: slow travel, a preference for all things local, an openness to surprises of all kinds, the reduction of CO2 emissions and fair prices.
